In today’s digitally connected world, consumers are finding ways to personalize their shopping and services experiences to being as pared down and streamlined as possible. When it comes to banking options, consumers have endless options at their fingertips with apps and notifications keeping them informed and engaged. But with multiple options to choose from and many different ways to stay plugged into their bank and their finances, things can get confusing or stressful as sometimes having too much choice is detrimental to customer experience.
Banks are now seeing that creating an all-in-one streamlined experience is the best option to not only retain current customers, but entice new ones to join. Having an efficient, less-confusing way to handle their day-to-day finances is an essential must-have for banking consumers, much like having an insurance for banks system setup at the financial institution. Here are a few ways to streamline your bank’s processes to create a simple customer experience.
1. Stay on Top of Trends
It helps to stay in tune with industry trends to make things easier and more modern for customers, who typically find themselves on the go. Make sure your banks has mobile and online banking, cash recyclers, intuitive branch design, and smarter ATMs. When it comes to the actual in-bank experience, having plenty of options to offer service to customers will add to the personalization they’re looking for. A row of smart ATMs next to universal banker stations inside a comfortable lobby come together to create a comfortable atmosphere.
2. Speed Up Your Queues
No one likes to stand in line, that much is true. And, as mentioned above, most customers are on the go and prefer to have their financial information in the palm of their hand. So implementing a digital queue management system will help streamline things for customers ahead of time. They can drop their name in, get in line via smartphone, and be ready to go when they arrive at the bank. It’s like taking a number at the deli counter but having your meal ready to go when you arrive. Customers can use this tool to schedule appointments with bankers more easily and in turn this will diminish long lines and frustration.
3. Embrace Interactive Tools
Some banks are now making the banking experience more interactive. No more dingy lighting and elevator music–banks are opting for a sleek and modern approach to servicing banking customers. Set up interactive tools like tablets and computers, and provide free Wi-Fi to keep people plugged in while they wait. Some banks are even setting up touch screen walls where consumers can click around to get industry news and events.
4. Implement Smart Technology
Technology can always help to improve customer’s tasks at a bank. A cool trend that’s picking up steam today to streamline the processes is implementing smart technology. When someone walks through the doors offer them digitally savvy tech that can add to the personalization they’re looking for. Having a kiosk or series of touch screens where they can find the services at their fingertips will make things interactive as well as most definitely streamlined and easy.
Come back next week for our next blog post about what customers are looking for in their banking experience.
About Financial Guaranty Insurance Brokers
Since 1983, Financial Guaranty Insurance Brokers has distinguished itself as a provider of Professional Liability, Cyber Liability, and Crime insurance products for entities of all types. To receive timely, personalized service from a knowledgeable and experienced staff, call us today at (626) 793-3330 to speak with one of our professionals.